Everyone else seems to be doing it so I decided that I would jump on board – I wanna talk about Instagram, my following, my account, other accounts and all the BS in-between. For those people who are always asking me where my Insta following came from & to read about my current feels with Insta, click the link below:
I’ve had my Instagram account since 2013. For those of you who remember Instagram was extremely different back then. Not many people were using the platform, there was no such thing as fake likes/followers or algorithms. It was simply an app you shared your photos on (to be honest most people were just using it for the editing filters back then). It was super easy to grow a following when the app was new – basically there was no competition and the apps organic (not paid/promoted) reach was massive.
My account grew reasonably quickly and within a year I had been approached by a management company who assisted me in helping my account grow. I steadily increased, going from 10,000 to 30,000, 50,000 and then cracking the 100,000 mark (which was huge for me) and I was having the best time doing it. I then had to shut my account down for about 6 months due to a stalking issue but when I came back I still had a huge chunk of my original following (shoutout to the day ones). By then it was 2015 and it was still an unsaturated market and my account continued to grow.
I’ve been on a similar amount of followers for what feels like months now, but I’ve kind of stopped caring. The algorithm introduced by Instagram has made organic reach virtually impossible and there are now an insane amount of users on the app. I’m all for seeing new accounts grow and up & coming “influencers” ( I use those because us old school Instagrammers hate being referred to as that) but there are so many fake accounts & fake people that its impossible to compete.
My followers & likes are real, they always have been and they always will be. If that means that my engagement (interactions with each photo) is lower than other accounts, thats fine with me, at least I know my engagement is genuine. I often think I have a decent amount of followers with a low amount of likes (I used to get far more interaction when I had a lower number of followers) but this is due to the algorithm and also the fact that my account is old. All the newer accounts are gaining followers that are active on Insta now which is great, but I think I’m stuck with a massive chunk of accounts from 2013 and I have no idea how to get rid of them. I can’t wait for Insta to do another cleanse and remove all spam/bot/old accounts so my number accurately reflects the amount of active users following me.
There’s a lot of talk about how to spot real accounts vs fake accounts, and to be honest its not easy. Sometimes its beyond obvious and I just shake my head knowing that they’ve been given opportunites above other people with genuine accounts. In my opinion its fraud or at the very least false advertising. I go through phases where it really irritates me and I just want to call out peoples bullshit, and then the other half of me is just like “you do you” eventually these people will get caught out and get their karma.
I used to absolutely love Insta (I know thats a bit weird to say) but if I’m being completely honest some days I feel like deleting my account and never having to worry about it again. There are SO many great things about social media and I have been incredibly lucky to have the support of so many of you throughout the years. I’m not even sure if any of you care about this, but I guess I just wanted to vent my frustration with the whole thing. I know from the outside working full time as a blogger/influencer/instagrammer seems like an absolute dream (and don’t get me wrong it can be) but I just want you to know that like any other job it has shitty bits to it.
And finally if you’re reading this and it applies to you, or you know that you get caught up in your own engagement stats then I just want you to remember that numbers on an app should never affect you to the point where you feel crap about yourself. Post what you want to post when you want to post it and if people don’t like it they can unfollow 🙂 I’ve decided to just do my own thing, I’m no longer bothered by how many likes or comments someone else gets and it’s actually so nice to not stress about it.
Would love to hear your thoughts!
Lee aka theonlyblondeone xx